I may tweak it a bit more, but this is what I've basically got thus far: http://www.rawbw.com/~mp/linux/balug/ Idea would be something roughly similar to what I did to promote the BAD meeting via the Debian booth at LinuxWorld last year. Print up an 8.5"x11" color version for display in the Debian booth. Prith up quarter sheet B&W versions (8.5"x11" photocopies cut to 1/4 size) for handout at the Debian booth (and any other appropriate places). The reverse of the 1/4 sheet handouts would have some information about various User Groups in/around the Bay Area (e.g. BALUG, BAD, the BALE list, etc.) - so even after the BALUG meeting is past, the reverse of those 1/4 sheets would still be useful (and also handy for those looking at the front or sign wondering what BALUG is).
I'll probably also whip up some 8.5"X11" sign(s) for use in the Debian booth (and anyone else that wants to promote it) about the noon Th. keysigning meet-up at the Debian booth.
Materials aren't cast in stone ... yet ... if there's something someone thinks should be changed on the materials, speak up ... or grab the GIMP version (also at that URL, bzip2 compressed) and have a crack at it.